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More than a job – the Global Marketing Graduate Programme!

Category: Global Marketing Uncategorized | (0) comments

Hi Everyone!

I want to give you an introduction to the Global Marketing Programme: what does the program look like? What could the first rotation look like? What happens outside of work?

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(That’s some of us on a training a couple of weeks ago)

The Global Marketing Graduate Programme

As you can read on the programme page, the global marketing programme is a two-year programme consisting of three 8-month rotations. The specific scope of the individual journey depends of course on both personal preferences and Novo Nordisk’s business need, but some parts are the same across the programme:

  1. Intro to the corporate life: the programme starts in a marketing function in HQ in Copenhagen for the first 8 months, e.g. working in a brand team for one of Novo’s products or being part of digital marketing
  2. International experience: 8 months in either an affiliate or a regional office somewhere around the globe, e.g. working in a local brand team, supporting an affiliate’s product launch or improving your marketing analytics skills in commercial excellence
  3. Applying your learnings in a real world setting: 8 months in sales! This is what differentiates the Global Marketing programme from other business programmes. This is the bricks-and-mortar of the industry, where you are as close to the market and as close to the patient as it gets. Also, this rotation will be in a third country around the globe, the only requirement being that you are fluent in the local language.

My first 3 months in insulin marketing

I started my first rotation in a department called the “Insulin Marketing Project Office”. I know, you are probably as clueless as I was when I first read the name. What does “project office” mean? What does it have to do with marketing? So… Novo’s insulin marketing department is structured in brand teams focusing on the respective brands. In order to facilitate knowledge sharing between the brand teams and to run cross-brand strategic analyses and tasks, they created the “project office”. We are therefore working very closely with the brands on running cross-brand projects, consolidating the budgets and facilitating communication between the brand teams. I could not be happier about being part of this team for my first rotation: it gives me the perfect overview of the different brands, the portfolio and current top priorities. Also, I am excited to work with insulin products for the first rotation, since that’s what they started out with in the very beginning (which is not to say that working with other products is less exciting, there is actually going on a lot of exciting stuff outside of insulin).

When I don’t work…

It would be misleading to only cover job-related topics here. When you sign a graduate contract, there is so much more coming with it than solely the job. Since the other graduates start the exact same day, everyone pretty much goes through the same (or similar) experience in the beginning. You could see us as a small family :-) I’m also living together with one of the other graduates (her name is Francesca and she’s writing amazing posts on this blog as well, make sure to give it a read), and we are spending a lot of time together. Also, she is working in a very different part of the organisation than I am, so that it is super interesting to hear what is going on in her job. Apart from that we are also (trying to) learn Danish right now, which is a lot of fun.

I hope that this sheds some initial light on what the life as a graduate looks like and I am excited to share more of my journey with you during the next few months. If you have a suggestion for future posts: feel free to leave a comment in the section below!

All the best from Copenhagen,

Claudia

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Application Tips to those applying to become a Graduate

Category: Business IT Business Processes European Business Management European Finance Global Finance Global Marketing Global Procurement International Operations Business International Operations Finance Product Supply R&D Global Development R&D Regulatory Affairs US Rotational Development Program | (3) comments

Wondering what recruitment specialists are really looking for? What you will need to get through the graduate recruitment?
Lee Millian, a senior Talent Attraction specialist from our R&D division, has shared his application tips for future applicants! 

Competition is intense for graduate positions in any company.  Often there are hundreds, if not thousands of applications for each position.  You need to stand out from the crowd! This is certainly no different at Novo Nordisk.

It is a good idea to start thinking about applying early and to prepare yourself thoroughly.  In my capacity as Senior Talent Attraction Professional I am the person globally responsible for university relations for Novo Nordisk R&D. I have a number of years of experience of graduate recruitment and have looked through more graduate applications than I dare to remember.  I would like to offer my own personal tips to future applicants.  They are also tips which can be applied to any job application.

  • Read the job advertisement carefully – make sure you are fulfilling as many of the specified job requirements as possible in your application. I advise people to make a list of the skills and attributes the company is looking for.
  • Targeted and Specific – ensure every application you write is targeted towards that specific role. It is obvious to recruiters when you have just used the same general CV and cover letter.  Do not be general, but be precise.
  • Research – show in your application that you have really researched the industry, company, department and employees. The more you can show this the more recruiters can see how much you really want that specific position.  As an example, mention company projects which interest you.  Use as many sources of research as possible.  Make sure you have at the very least read the company website very carefully
  • Examples – use examples to back up statements you make. Just writing “I am good team player” is not as strong as backing it up with a specific positive example.
  • Well-structured application – make sure your application is well structured and “easy on the eye”. Remember, that your CV and cover letter are the first impressions we get of you.
  • Details – It is often the small details which count. As an example, make sure you do a spell check.
  • Exclude irrelevant points – Try not to include irrelevant points. Even if you are very proud of a particular achievement, if it is not at all relevant to the position you are applying for use the limited space more effectively.
  • Network – use your network as much as possible to answer questions you may have and give tips.
  • A second pair of eyes – I advise people to get someone they know and trust to look through their application before sending it. Another pair of eyes can see the application in a different light.
  • Passion! – try to show your passion for the industry, company, department and position. A good way for graduates to do this is by being active in relevant student societies.  Also to take part in company and industry related presentations, lectures and events.


Hopefully the above points will help you in some way. They can not of course guarantee anyone an interview, but they will improve your chances.  Good luck and maybe I will meet or interview you in the near future!

All the best with the application process! For more tips, advice and graduate insights read more of the blog posts full of guidance from former graduates, for e.g. this post by Nicolas on how to prepare for the interview.

 

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A (very) steep learning curve

Category: Global Marketing | (2) comments

Dear reader,

Today, I want to share the journey I have been on throughout my first 5 months as a Global Marketing Graduate at Novo Nordisk. It’s funny, every time I write my title I feel a small, proud energy floating in my body. What a privilege it has been so far!

There is no way I can fit all the great experiences and learnings I’ve had into this humble blog post. Instead, I offer you three examples from my everyday life at Novo Nordisk, that has developed me – both professionally and personally.

  • The global, multi-competence room

My first rotation is in the brand team of one of our newest insulins. Really exiting stuff! It is our task to create12669359_10153467263621733_1833691680_o marketing strategies, tactics and materials to bring the insulin to the patient globally in the best possible way. This is not an easy task in the pharma industry, especially within the area of diabetes, where each patient has his/her own unique profile and therefore need individualized treatment. We first need to consider the market: e.g. the type of health system governing the particular country, how doctors prefer to treat diabetes, the competitive landscape and legal requirements, and this is just the tip of the iceberg. Naturally, this requires a skilled team with specialists within all these areas. I found myself in a room with such team last week, in the preparations of a launch in a new market.

Despite the wide diversity in professional backgrounds (and nationalities – 7 different out of 8 people), we managed to co-formulate a solid and exhaustive roll-out plan for the product with the country affiliate. I especially enjoyed how everyone either built or challenged each others arguments in an efficient and constructive manner. I took with me so much from that room apart from business strategy and execution!

  • The diversity of tasks

My first rotation has been a mixture of day-to-day tasks and long-term projects. On a day-to-day basis, I support 4 global product managers and 1 global marketing director. Each of these have different areas of responsibilities, which has given me a great overview of all activities in a global brand team. Among others these include: creation of marketing material, sales training, strategy creation and product development. On top of these tasks, I have my own on-going projects. Most of these were planned and given to me before I even started the programme. It felt great that I had a purpose, and felt part of the team from the beginning. In addition, my manager has also given me freedom to suggest and drive my own projects, if they can bring value to the brand. Consequently, I truly feel I am getting some really diverse and strong competences in the field of marketing.

  • The personal development

12669376_10153463735936733_2126526983_oA large part of the graduate program (and career in Novo Nordisk in general) is the focus on personal development. I have quickly recognized that knowing yourself as a person and a professional
is very important in business. By this I mean truly knowing your strengths and weaknesses, both in and individual and collaborative setting. By discovering this, you can capitalize on your capabilities, and detect areas of growth. It may sound easily-perceived, but trust me, when you find yourself with so many different people in so many different business settings as you do in Novo Nordisk, you start discovering new things about yourself. That is why the graduate program places great emphasis on your learning journey. In the end, Novo Nordisk wants the best resource possible, i.e. the best possible version of you. I like that thought, and feel secure that the eagerness to learn, work and collaborate, combined with the nurturing environment of the graduate program, will take me there.

I hope this blog post has motivated you to seek an opportunity to embark a carreer in Novo Nordisk!

All the best,
Nicolas

Next Blogpost: My Global Recruitment Centre Adventure, March 1st

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How I prepared for, and passed the interview

Category: Global Marketing | (27) comments

Dear reader,

If you are reading this, it probably means that you have been chosen among thousands of applicants, and invited to interview for one of the Global Graduate Programs at Novo Nordisk. Well done, and congratulations! This is truly a great achievement. It also means that , within a few days, you will be interviewed by a Novo Nordisk assessor. This will be your ticket to proceed to the next and final round: The Global Recruitment Centre. So you need to be on point for this to happen, because you are competing against some really talented applicants.

We all have different feelings upon interviews. Some get super nervous, others don’t even realize they are under evaluation. In my opinion, its not advantageous to be one type over the other. If you are nervous, it means that  subconsciously have realized that you have something in range, which you do not wish to loose – a passion that will ultimately show during the interview in one way or the other. On the other hand, if you are calm, you are able to maintain focus throughout the interview and optimize your performance.

Regardless which of these types you resemble the most, here are a few things I did, that may become handy:

Accept and present what you are. Use your ‘type’ as a strength and make sure that the assessor knows exactly what drives you; what you dream of; why you have applied for the Graduate Program; and why you want a future at Novo Nordisk.

Be honest. Although you are talking to a stranger, the assessor has many years of experience in finding the best candidates, so he or she will know if you are trying too hard, or over-selling yourself. Sincerely, most applicants have few years of full or part-time professional experience, so they are not looking for someone that can turn the company around. We have plenty people that can do that, and there is no urgent need for it at the moment. We want someone, that can be part of shaping the future of the company!

Be a Boullion Cube. All applicants invited to interview are denoted as A+ candidates. You need to make sure that, once your interview is done, the assessor has captured the essence of you. In other words, carefully condense yourself down to a boullion cube.  Think about three words that best capture what you are. If the assessors use those three words, when I ask them to describe you after your interview, you have succeeded. Leave behind cues that will lead to positive associations to you, so you are remembered.

Lastly, be yourself. No one can say you’re doing it wrong. Remember, the question is not IF you fit to Novo Nordisk, but HOW you fit.

I hope this blog has brought you some inspiration to handle your interview. I wish you the best of luck!

/ Nicolas

Next blogpost: A (very) steep learning curve – February 1st 

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Global Marketing Graduate: What could the first rotation look like? Vol. 3

Category: Global Marketing | (6) comments

One of the very first steps of the graduate application process is to understand the 18 different programs offered by Novo Nordisk  and decide which program(s) would best suit you – Yes, you are allowed to apply for more than one program!

Selecting the right program for you not only contributes to your work satisfaction as a graduate later on, a good fit between the program and your background also increases your applications’ success rate.

A year ago, in addition to studying the job descriptions on the Graduate Program overview Website, I also sought inspiration from the blog posts written by the two Global Marketing graduates Jess and Arnar, in which they have each described how their first rotation as a marketing graduate in the Novo Nordisk HQ looked like.

It was only after I have read these post, was I able to really picture becoming a Global Marketing graduate myself.

Therefore, in this post, following the footstep of my predecessors, I want to give you more ideas of the potential role you could be playing as a new Global Marketing graduate

 

It all started from an Email arrived in my mailbox in June, Announcing: ‘Your first rotation in Novo Nordisk´s Marketing Graduate Programme!’

Your first rotation is assigned to you by your program manager based on the personal background and preference you have provided and expressed throughout the application and assessment process.

The Eamil reads:  Launch Strategy and Planning (LS&P) team under the Global Marketing department

The role of the LS&P team mainly focuses on the facilitation of product launches of the above brands in the key  markets world-wide by providing financial support, market reports and provide the framework named Degludec Launch Planning,and go through all necessary steps of preparation that would lead to a world class product launch with each country launching the products.

The LS&P team works cross-functionally with the band teams, global medical affairs, global market access and the affiliates around the world.

My daily tasks included:

  • Supporting the budgeting and financial management of product launch funding
  • Composing the monthly management report
  • Coordinating the target setting and performance tracking of pre-launch KPIs among the focused countries
  • Updating the monthly market share and uptake report
  • Coordinating the launch status update

The role I took up is very process focused and cross-functional, which gave me great overview of the company’s overall structure and provided insights into the product launch practice – the most essential step of commercialisation of the pharmaceutical industry. Since joining the team, we have witnessed the historical moment of the FDA approval of two of the new generation insulin brands.

The role has also allowed me to go out of my comfort zone to get hands-on experience in financial management that I have never had before, all whilst being guided by my team buddy through every step.

Even better, it did not stop there.

Merely a month later, we were informed of an organisational change, where my team will merge with the other launch teams within the company to form theGlobal Launch Office‘.

New manager, new colleagues, new brands to work on and a new office added a lot more excitement to my first rotation and my list of responsibilities grew to include optimising and integrating the existing processes across different portfolios within Novo Nordisk.

My teammates told me that working at Novo Nordisk means a lot of mobility. Organisational change occurs to contently optimise the company structure and people often move onto other positions when they feel that their professional developments have peaked at the current one.

So, if you are drawn to constant challenges, friendly colleagues and the endless opportunities to stepping outside your comfort zone, apply today! We are looking forwards to welcoming you on board.

 

 

 

 

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The bright and exciting future ahead

Category: Global Marketing | (4) comments

Dear reader,

In case you are wondering what it is like to be a Global Marketing Graduate, and what we do on a daily basis, then this is a blog post you will enjoy. I will provide a snapshot of my first 4 months as a Global Marketing Graduate at Novo Nordisk.

Briefly about the Global Marketing Program
The Global Marketing program is unique in its own way compared to other graduate programs. As Global Marketing Graduate you will go through 3 rotations of 8 months of duration: 1 in global marketing, 1 in regional/local marketing, and 1 in sales. The first rotation will take place in HQ in Denmark, where I am currently situated. The following 2 rotations each take place in one of our 107 offices (!) around the globe.

This way, you will get a holistic perspective on the entire marketing chain in Novo Nordisk. How cool is that? You will get a unique set of skills, that very few others possess – skills that will be extremely valuable for the rest of your career.

Wanna know more? Here’s what I’ve experienced as Global Marketing Graduate so far:

Me and the fam in Nørre Aaby

Me and the fam in Nørre Aaby

– The family
As Graduate at Novo Nordisk, you will be part of a group of extremely talented people. This year’s business management and marketing badge (see picture) consists of people from all over the world. The best part is, that these people are also my closest friends in Novo Nordisk. In fact, we have branded ourselves as a family, because we also spend a lot of time together outside work.

These are relationships that are important, both for each one of us, but also for the company. As graduate, you will grow a large network of current and former graduates, that will help you navigate around the organization and create high-quality, cross-functional results. Also, you will get a group of friends with whom you have shared something very unique with. That, to me, is a great gift.

– Work-life, professional and personal development
Gratuates at Novo Nordisk are considered valuable resources for the future of the company. Hence, the company invests in developing Graduates to become highly skilled individuals. Makes sense, right? I have really felt this on my own, as I have been through extensive training in the area of pharma, marketing, project management, and personal development. There is a well formulated plan and a purpose with graduates. I can say that I have learned something new almost everyday in the office – both as an individual and professional.

image1

Brand Team celebrating launch in Japan

But training is not all. Much of my development is a result of the projects I am given. My first rotation is in the Brand team. I am working with one of the newest insulin innovations in Novo Nordisk, and it is our job to bring it to the market in the best possible way. This includes formulating our global strategy; positioning, communication and branding; collaborating with country affiliates in making a roll-out plan; internal communication; portfolio optimization – and so I could go on.. I have been surprised how complex these exercises are, as we must collaborate with various stakeholders e.g. doctors, governments, lawyers and patients, to create the best possible platform for the product in each market. You must be able to juggle with many variables, and you must be a team player to succeed here.

The main projects I have been included in within my first 4 months have been: Creating an internal communications strategy for 2016; supporting a launch in Japan; creating a sales training workshop to be implemented in affiliates; and supporting an upcoming launch in South Africa in 2016. Great stuff!

If this sounds appealing to you, and have persuaded you to apply, read my previous post where I have provided with my insights on how to create a great application. Thank you for reading!

All the best,
Nicolas

Next blog post: The Interviews – January 11th

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My considerations before handing in my CV, Resumé and Video Application

Category: Global Marketing | (0) comments

Dear reader,Picture1

If you are reading this, it probably means that you have done your homework and ready to pursue a position as Graduate at Novo Nordisk. Exiting stuff!

Speaking of homework, I would assume that you have read various how to guides for writing your resumé and CV respectively. This post will not necessarily guide you to write the best possible application or record the best video. Why? Because we don’t have a template for the perfect application. Every application is reviewed independently, as we all are different, and have our own fit to a company. However, what this post will do is provide you with some tools that may become usefull before and during your preparations. So, please use this post for reflection rather than a guideline.

First, 2 generic recommendations
1. Be consistent. This is your opportunity to show exactly who you are. Our assessors need to know your professional competences and your personal attributes. After having assessed the material you have included in your application, they need to be able to explain (pragmatically) who and what you are, without actually having met you.

2. Take your time. I know how it is to be pursuing your first job. You find A LOT of interesting opportunities, but be critical and pick your fights. Use the necessary time to deliver a high-quality application. It is very easy to see, if a person has been under stress or has rushed through the application documents.

– The CV
No one has a CV exactly like yours. No one. Isn’t that a great thing to know? You have a particular skill set with lot of great experiences that may bring value to Novo Nordisk, that very few others possess. Bring that into play. Also, be selective towards what you want to present in your CV. You may have a ton of great experiences, but maybe not all of them are essential to include. Finally, I will repeat a quote from my previous post: The question is not IF you fit, but rather HOW you fit. Don’t try to find a way to show that you are made for Novo Nordisk – simply be yourself. It’s incredibly tacky, I know, but nonetheless it is the truth.

– The Resumé
In my view, the resumé is the loyal companion of the CV. Where the CV gives a snapshot of who and what you are, the resumé can be a great sidekick to clarify and elaborate. This is your big opportunity to show your motivation; explain why you believe you are a good fit; and be remembered. After I wrote my first draft, I showed my application to a close friend who really knew me, to get feedback for improvements, and to see if he could recognize me through my words. Then, I took the application to a colleague, to really make it clear and sharp. It is a fun exercise that will for sure surprise you, and maybe teach you a couple of things.

– The Video
Last year, the question asked to me was: Why should we hire you?. We had 1 minute to answer. I thought they were crazy, to be honest with you. I had thousands of things to say and feelings to express, so how was I supposed to consolidate all that to 60 seconds? I started gathering all these considerations into a piece of paper, and condensing them into themes and topics, until I found what I believed encompassed why I should be a Graduate at Novo Nordisk.

Then came the recording. I consider myself as a calm person, and I have been in front of a camera a couple of times before, so I wasn’t to worried about this part. I simply sat down and pretended I was talking to a friend I haven’t seen for many years. For many, this is a very challenging task due to insecurity or novelty to sitting in front of a camera. Don’t worry, this is perfectly okay and normal! For you, I would advise to get help your best bud. Try to turn it into a fun task instead of a scary test, so that the assessor really can get a grasp of who you are.

I hope that this post has provided you with some tools that you can use in your application process. If you are curious to know more about me, or have any questions, please feel free to reach out through LinkedIn.

Best of luck!
/ Nicolas

Next blogpost: The bright and exiting future ahead – December 14th

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The why’s: Why Novo Nordisk? Why not? Why me?

Category: Global Marketing | (12) comments

Dear reader,

This is the first of 6 blogposts about my path towards becoming a Graduate at Novo Nordisk.
The first step of my journey began with the why’s. You may be just about to begin your career, and therefore in front of a very important choice! This post may help you clarifying some questions that you must ask yourself upon pursuing the Graduate Program at Novo Nordisk (or anywhere else, really).

Choices: Jon Elster

                                            Choices: Jon Elster

First question to ask yourself: Why Novo Nordisk, and not Company X, Y or Z?
On one hand, this question was fairly easy for me to answer. Novo Nordisk is a constantly growing and developing company, with a global range and an incredible amount of opportunities that can help you grow. On the other hand, I must also recognize that I also considered and pursued other interesting job possibilities, that also would offer a bright future. Nevertheless, my personal motivation for pursuing a career as Graduate in Novo Nordisk made it simple: I saw an environment where I could develop on an international level, getting an exposure (through 3 rotations) that I believe no other employer in Denmark could offer.

If you then think the Graduate Program and Novo Nordisk is for you, evaluate the various different programs, and ask yourself why e.g. Business Process Solutions, why not Global Marketing, and vice-versa. I chose Global Marketing because it is the business area in which I excel, and because marketing in Novo Nordisk is centered around the patient. In the end, we are catering their needs, and we live to make a difference for every patient. I find that very motivating and inspiring.

So far so good. The next question is: why not start your career in Novo Nordisk?
Before I was offered to join Novo Nordisk as Graduate, I started working as Junior Consultant in a marketing agency. I absolutely loved it. Although being in a supporting role, I worked on a strategic level with different clients with some great and talented people. I was very happy to be there, but the only thing that could (and ultimately did) make me move, was the Graduate Program at Novo Nordisk. I felt I would get a hands-on understanding of business, while, at the same time, also developing on a personal level. You will start on an operational and executing level, and you will learn a lot by seeing the direct results of your work. So, if you feel that you should be in a management-level position from the beginning of your career, maybe the Graduate Program is not the best place for you.

In the end, it is all about how you want to commence your career. Consider all possibilities before you start applying for jobs. If you decide to pursue the graduate program, you should be determined and committed to it. Nothing less will do.

Finally, ask yourself the question: why me?
This is a fundamental question. When your application is evaluated, the assessor needs to feel that you fit into Novo Nordisk. But the question isn’t IF you fit, but rather HOW you fit.

So, how do you fit? Why should it be you? We are all unique, and have various elements that drive and motivate us. Bring that into play in your considerations. One of the reasons I believed I fitted into Novo Nordisk and the program was my international background and having had diabetes close to me. I grew up in Ecuador before moving 12312108_10153342166936733_840566312_nto Denmark, where I experienced diabetes through my grandmother, who has lived with type 2 diabetes as long as I remember. I had seen her daily struggles, which motivated me to pursue a position, where I actually could make a difference for patients like her.

I hope that this post has provided you with some inspiration to be critical and rational when applying to the Graduate Program at Novo Nordisk. If you are curious to know more about me, or have any questions, please feel free to reach out through LinkedIn.

Happy December 1st from Novo Nordisk in Søborg!
/ Nicolas

Next blogpost: My considerations before handing in my CV, Resumé and Video Application – December 7th

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How and why I became a Graduate, Step-by-Step

Category: Global Marketing | (0) comments

Novo Nordisk Graduates, 2015-2017

Dear reader,

My name is Nicolas, and I am Global Marketing Graduate at Novo Nordisk.
Throughout the next 4 months, I will be posting 7 blog entries to tell you what I believe is most important for you to know before pursuing an opportunity at Novo Nordisk. These will include:

1) The why’s: Why Novo Nordisk? Why not? Why me? – December 1st
2) My considerations before handing in my CV, Resumé and Video Application – December 7th
3) The bright and exiting future ahead – December 14th
4) The Interviews – January 11th
5) A (very) steep learning curve – February 1st
6) My GRC adventure – March 1st

This way, I will be taking you through my journey, step-by-step, from being a Master’s thesis student to becoming a Graduate at Novo Nordisk.

For now I will leave you with a cliffhanger: I am extremely happy and grateful to be part of this company, and you will not regret applying for an opportunity here.

If you are curious to know more about me, you can find more info either on LinkedIn or Facebook.

Happy Hunting!
/ Nicolas

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Global Marketing Graduate: What could the first rotation look like? Vol. 2

Category: Global Marketing Uncategorized | (2) comments

I decided to follow in the footsteps of my friend and colleague Jess and write a few lines about what you do as a graduate.

Unlike Jess who works in a department that works across all functions in Global Marketing, I am a part of a unit that is much more directly related with certain brands in our portfolio. Without going into the same detail on specific tasks as Jess, I nevertheless hope this will help you create a picture of what I do around here.

In short, I work mainly on two products that are in a different stage in their life-cycle.  The first one is a product that we are currently launching in different markets. Since we are in the launching phase, Global Marketing have two main responsibilities. The first one is to support the different affiliates to successfully launch and secure uptake in the market. This includes providing the right tools and guidance based on the different market conditions as well as alignment of best practices.   Secondly, we work closely with different organizational functions to ensure the whole process from production to market runs as smoothly as possible for example by handling sales forecasts and securing necessary marketing activities post launch.

The second product I am working with is one that is still in a pre-launch phase which means that the product has not yet hit the market. The projects we work on in relation to this product are obviously dictated by the fact we are still far away from launching the product. So what are we actually doing with a product that has not yet been marketed? Well, in essence we are building a new product and a brand from A-Z with all the details and steps that go into that process. The goal is to build a foundation on which the future success of the product will be based. At this stage in the process the team is working on things like future strategy, launch preparedness and various market research projects which all are pillars in the foundation.

So, this a very high level overview of what kind of projects I work with on a daily basis. Please, however, keep in mind that as I described in my last post the possibilities are close to endless, so your rotation in Global Marketing might look completely different. The bottom line is that you will be working on exciting and interesting projects with highly qualified colleagues.

Good luck with your application!

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