Today, I’m answering my own questions that I had before I applied, hoping that they are somewhat similar to the questions you might be having right now.
1) Should I choose the Global Marketing or the Global Business Processes Programme?
Both these tracks appealed to me, when I researched which programmes were out there. So how did I make the decision which one to choose? First of all, I have always been interested in marketing – it was my favourite class in university, I graduated majoring in marketing and on top of that, I wrote both my Bachelor and Master thesis on that topic. Still, I worried about regretting the early specialisation later on. That’s why the Business Processes Programme caught my eye: the possibility to look into very different parts of the business sounded just too tempting. In the end, and after talking to my friends and family, I decided to go for Global Marketing though. Why? Because the field offers so much breadth in itself that I wouldn’t call it a very narrow specialisation. On top of that, it isn’t said that you really have to stay within marketing after “graduating” from the programme.
2) Do I want to work in marketing in the Pharma industry?
For me, pharmaceutical marketing has always been an interesting topic. While I was sort of “branded” by my family (they all work in the pharma industry), it was tempting to me to develop marketing strategies within the boundaries of regulation. Personally, I’ve always been inspired by building strategies around obstacles, applying what you’ve learned to a context you are not yet familiar with. I wanted to work in an industry that is evolving, yet constantly changing (read more about that topic in a really interesting report here). On top of that, you actually have a positive impact on patient’s health, bringing life-changing products to the market. Without Novo Nordisk’s diabetes products, for example, millions of people with diabetes would not live the life they are able to live right now. That’s why I chose to work in pharmaceutical marketing. While the graduate program exposes to a lot of tasks on a strategic level, rotations in smaller affiliates as well as the sales rotation ensure hands-on operational learning, which was also a deciding factor for me.
3) Where does this get me?
Being with the company for a couple of months now, I have found former graduates in many parts of the organisation. Did you know that the majority of former graduates stay with the company after finishing the program? Even better: Did you know that our new CEO, Lars Fruergaard Jørgensen, used to be a graduate himself? So it is safe to say that the graduate program can open the path to a truly life-changing career – it’s you who’s controlling the gears!
4) So… Should I apply?
In the end, I decided to just give it a go. I knew that competition would be tough but if you never try you’ll never know. Looking back, I can only say that I definitely treasure the moment when I decided to hand in my application (~2 minutes before the deadline) and I remember the moment I got the call saying I landed the job just like it was yesterday.
I hope my thoughts are valuable to you as well and can guide you in your decision of which programme to apply to (BTW: application starts January 20, so make sure you have everything ready :-) ). In my next blogpost, I will tell you the story of how I got to know the company and what convinced me that it’s the company I want to work for. Until then, have a read on Anne’s post on all entry-level opportunities at Novo Nordisk.
All the best,