I want to give you an introduction to the Global Marketing Programme: what does the program look like? What could the first rotation look like? What happens outside of work?
(That’s some of us on a training a couple of weeks ago)
The Global Marketing Graduate Programme
As you can read on the programme page, the global marketing programme is a two-year programme consisting of three 8-month rotations. The specific scope of the individual journey depends of course on both personal preferences and Novo Nordisk’s business need, but some parts are the same across the programme:
- Intro to the corporate life: the programme starts in a marketing function in HQ in Copenhagen for the first 8 months, e.g. working in a brand team for one of Novo’s products or being part of digital marketing
- International experience: 8 months in either an affiliate or a regional office somewhere around the globe, e.g. working in a local brand team, supporting an affiliate’s product launch or improving your marketing analytics skills in commercial excellence
- Applying your learnings in a real world setting: 8 months in sales! This is what differentiates the Global Marketing programme from other business programmes. This is the bricks-and-mortar of the industry, where you are as close to the market and as close to the patient as it gets. Also, this rotation will be in a third country around the globe, the only requirement being that you are fluent in the local language.
My first 3 months in insulin marketing
I started my first rotation in a department called the “Insulin Marketing Project Office”. I know, you are probably as clueless as I was when I first read the name. What does “project office” mean? What does it have to do with marketing? So… Novo’s insulin marketing department is structured in brand teams focusing on the respective brands. In order to facilitate knowledge sharing between the brand teams and to run cross-brand strategic analyses and tasks, they created the “project office”. We are therefore working very closely with the brands on running cross-brand projects, consolidating the budgets and facilitating communication between the brand teams. I could not be happier about being part of this team for my first rotation: it gives me the perfect overview of the different brands, the portfolio and current top priorities. Also, I am excited to work with insulin products for the first rotation, since that’s what they started out with in the very beginning (which is not to say that working with other products is less exciting, there is actually going on a lot of exciting stuff outside of insulin).
When I don’t work…
It would be misleading to only cover job-related topics here. When you sign a graduate contract, there is so much more coming with it than solely the job. Since the other graduates start the exact same day, everyone pretty much goes through the same (or similar) experience in the beginning. You could see us as a small family :-) I’m also living together with one of the other graduates (her name is Francesca and she’s writing amazing posts on this blog as well, make sure to give it a read), and we are spending a lot of time together. Also, she is working in a very different part of the organisation than I am, so that it is super interesting to hear what is going on in her job. Apart from that we are also (trying to) learn Danish right now, which is a lot of fun.
I hope that this sheds some initial light on what the life as a graduate looks like and I am excited to share more of my journey with you during the next few months. If you have a suggestion for future posts: feel free to leave a comment in the section below!
All the best from Copenhagen,